Task 3 – Treatment speech to group and ideas

Task 3 – Treatment speech to group and ideas

CB= Chris Brown

Short Summary of Do better:

CB believes that cutting ties now would hurt her less in the long run. Then goes into saying, if they kept going out they would probably get into arguing and the bad blood would increase. Talks about how finding God made him stay with the girl, how he still feels the girls and her friends hate him. Nevertheless, CB says that he accepts that it’s over and he won’t try to save the relationship.

Often when somebody breaks up, you try to save everything with your last words. You say that you still love the person and that he/she is still important for you. And that often ends in the person who breaks up being in tears. But CB doesn’t want to have anything to do with her.

Misc-En-Scene:

-      Plant pot ( breaking of it shows his frustration)

-      Lamp

Locations:

´ Photography Studio At LSC (Dark, Low Key Lighting to represent CB’s mood)

´ Queen Victoria Park (Night Time) – When CB releases a mellow song he is usually seen walking contemplating about the song and life in the videos.

´ Brick Lane (Daytime) – To add some scenery into our shots. This will

We have a few other locations, that we are looking to study further, but for now, these locations above will be set locations that we will hopefully start our shooting from.

Clothing:

For the studio shoot, we are looking at an all-black clothing requirement. This will allow us to represent a sort of isolated dark environment, as we may use a black backdrop. Apart from this, we will look to use a variety style of clothes. We may also add in a type of sports outfit, which would state a true stereotypical insight of a male trying to make an impression for the female. 

Lighting:

We will also use a range of lighting from natural light (Day and Night), to artificial light, such as Low Key Lighting and High Key Lighting. This music video is all about pain and love, we want to have a contrast of shots with different lighting

Casting:

´ Rashaan- Main Actor (Shadowing Chris Brown)

´ Tajay or TBC- Main Actress (Shadowing Brandy)

´ Tyrell- Main Cameraman

´ Danyaal- Director and Cameraman 2

´ Relative amount of Background people 5-10 Maximum

Inspiring Music Video:

´ Olly Murs Feat Demi Lavato- Up

´ Drake Feat Rihanna- Take Care

The inspirations came from these videos, as the studio shots stood out the most. They symbolised isolation within both singers and their current situation. A personal inspiration from one of my case studies is Trey Songz-Can’t Help but Wait. The feature of the flashback of a montage is really smart, as it can link with the theme of the song ‘Do Better’. Here, we would use the flashback of montage to let the audience understand how things were before both (Chris Brown and Brandy) wish that they done better in the relationship that they were in pursuit of.

Themes included: Love, Isolation and Regret. The Length of the music video is 3:48 but we will extend it to 4:15, as we want to include an introduction to show different locations and also, we want to show a few credits at the end of the music video.

Audience:

´ Teenagers/Young Adults, 16-24

We will predominately be aiming the music video at a younger age group of around 16-24as the actors in the video will be black. However our secondary audience will hopefully be of a White and Hispanic ethnic group. Looking at the NRS Social Grade, our audience will fit under the Grades C1C2D

We will look to broadcast our music video on social media sites, such as YouTube, Twitter and MTV. This is mainly because of our audience, as they are 16-24 and the use of social media is high within this age range. Twitter will allows us to show snippets of the music video, whereas YouTube and MTV will be placed on the platforms of TV and Internet.