Future - Blood on my money - Case study (1/3)

UPDATE 1: FIXED NOISE ERROR WITH VIDEO

UPDATE 2:

Synopsis: The video starts up with a close up of all the props, such as the umbrella, roses, and coffin. Then the video continues to show Future and all the all the other actors. The video continues to show the coffin and has flashes to the kidnapping of someone who then ends up on a train track. There is very little dancing, where future dances for 3 seconds and it isn't really dancing but mostly a dance type called skanking. The video is narratively based as the artist and other people n. The target audience is all genders and age range is 15-30. The artist's authorage is the use of the boxes in the music video, also his slow paced rapping throughout the video.

Themes/motifs: The overall theme is destruction, it's all about how drinking and money is destroying his life.

Camerawork, editing mise en scene: the first shot is the panning of a lady licking a lollipop which can be seen as being seductive. It then shows different wide angle shots of people starting to dance with boxes on their heads The next scenes show shots of the camera focusing on Logic himself from handheld camerawork of him walking to, a mid shot of him sitting on the stairs and a zooming out overhead shot and he is rapping in all of them. There are various shots of people dancing in a car park which are zooming in and out shots as well as mid shots. Next there's handheld camerawork of Logic rapping making the video fast paced complementing the song. There are a lot of editing in the video. Firstly there are many jump cuts from one dancer to another and cuts where Logic is in a different location. There are special effects added which is like an old T.V losing signal, this is when the music changes from being slow paced to the start of the rap and fast paced. There's a fast space like blast effect which goes from the faster rap to the slower interlude changing the flow of the song slightly. A cartoon bomb is added in the video which can portray the explosion Logic is having in the charts showing how successful he is now. When logic kicks the camera the image is blurred showing the speed of the kick, additionally when the artist says "whoa there" the image is shaken up implying that he has change the song up a bit. There are flashes from one dancer to another making the video more fun and attractive also the cuts get faster accompanying the pace of the song. The costume worn throughout the video are all casual which can show that they are having fun throughout the video. There are boxes on the dancers head showing the different emotions Logic has gone through in his life. The lighting is quite bright even in the night of the car park showing that the video is positive. the locations are in his hometown and are all outdoors too.

Future throwing his gold chain on a coffin