Analysis of a music video

 Features of a music video:

Questions to consider:

Is the music video based in real life, or does this take place in a fantasy world?

Is the way the artist is portrayed in the video really how that person dresses and cats in real life?

Consider how the musician is dressed - is that how regular people dress?

Consider the actions taken by the artist in the video - would they really do these things in real life?

What is the benefit for the musician to portray him or herself this way?

Does the video portray people in stereotypical ways? Are these reflections of real people or are they just one-sided characters?

Consider the editing - how does the frequency of cuts from shot to shot affect how you feel about the video?

Consider the setting - why did the director choose this location or setting?

MY analysis
The video presents a lot of close up on cartoon human Lego figures, the close ups continue to there lips this presents a considerable amount of lip synching. The idea of using Lego is very creative and aesthetically pleasing however I may consider that as Lego represents a Childs toy that it may not depict the music video in a such a smooth way. From beginning to start the video uses frame shots to show the building of people and clouds moving. The video starts of with a 1, 2 and 3 just like a movie would start in the old days. The Lego band figures look very pixelated this may be caused by a bad quality of video recorder being used or to represent the simplicity of the video. Nevertheless, the video has an arrangement of multi coloured figures and uses a variety of different shots to present this video. The video looks as though it was supposed to represent a day out for the band.