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Starting Q1

3 elements to Q1

Textual analysis of your music video, 2 print products

Camera, editing, mise en scene, lip synching, conventions – connotations

Shot type / framing colour schemes font byout

Comparison/ contextualie against case studies / real media products.

• Conventions: - followed ( same as real media)
• Subverted ( different from real media)

Apply media theory to our products

Starting: Bullet points / notes : Watch my music video. Take notes

Camera | main technical feautures

Editing  | - Their connotations/ meanings

Mise en scene |

2. Analyse print products : shots, letting, layout, colours

Goodwin - Music video as a category of media product. Characteristics

Narrative - Narrative theories help us to look for common structure / patterns in different stories

Barthes - codes - action codes - action which is easy to interpret - enigma codes - keep audience guessing, curious - giving much

Goodwin - music videos as a category media
Narrative theory - these help look at structures which are common in different stories