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Big Sean did not do any magazine advertisement, however he did do a TV advert as he felt it was a better way of promoting the album. Big Sean has used clips from his music videos from the album to create an album, it has the back ground music of the introduction song and the ending of the advert displays his 2 different types of albums, the one on the left is his deluxe album and the right is his normal album. Underneath this there is the title of the album 'Dark Sky Paradise' and the 2.24.15 which is the release date for the album. Inside the album there are many themes, such as sex, drugs, smoking, gambling, his life, women and money. The is a sum up of his album in a short video or a teaser for customers to buy this album. The theme from the album cover was present here in the past as the advert came out before the album was released. Therefore, a lot of the house colors and the monochrome background were just carried on and reapplied for his album. The album advertiser is his label, Def Jam Recordings the mood for the advert is 'Active'
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